Chatbot and AI: Is this the time to start?

Twee mannen geconcentreerd op hun laptop, door een grafische toevoeging lijkt het alsof ze werken met een Chatbot.

Chatbots are automated programmes designed to have conversations with users via text messages. These virtual assistants are often used for customer service, information provision or entertainment purposes. Using artificial intelligence, chatbots can understand what you are saying and generate appropriate responses.

At the heart of chatbots are AI algorithms, which enable them to learn from human interactions and adapt their responses accordingly.

Origins of chatbots

The origins of chatbots date back to the 1960s, when computer scientists began experimenting with programmes capable of conducting simple conversations. One of the earliest examples was ELIZA, a programme developed in 1966 by Joseph Weizenbaum at MIT. ELIZA simulated a therapist and could respond to users in a way reminiscent of a real conversation.

Prerequisites for a good chatbot

A good chatbot must meet several conditions to be effective. First, it must be user-friendly, with an intuitive interface and clear instructions. In addition, it must be able to understand natural language and context to generate meaningful responses. Furthermore, it must be flexible and able to learn from interactions to improve its performance over time.

The underlying principle: AI algorithms

At the heart of chatbots are AI algorithms, which enable them to learn from human interactions and adapt their responses accordingly. These algorithms use techniques such as natural language processing (NLP) and machine learning. They use these techniques to identify and interpret patterns in data. This allows chatbots to get better and better at understanding and responding to user input, making them increasingly valuable in various application areas.

The best-known chatbots

Several well-known chatbots have attracted attention in recent years. Some notable examples include:

  1. Siri: Apple’s virtual assistant used on iOS devices.
  2. Gemini: formerly known as Bard, is a generative artificial intelligence chatbot developed by Google.
  3. Alexa: Amazon’s virtual assistant, found on their Echo devices.
  4. Cortana: Microsoft’s personal assistant integrated into Windows devices.

Giving chatbots instructions with prompts

As an organisation, you can use chatbots in several ways to improve interaction with your customers. One of the most important aspects is writing clear and effective prompts. These are the messages the chatbot sends to users to start a conversation or give direction. By using well-written prompts, you can ensure that users take the desired actions and that the chatbot gathers relevant information to serve them better.

Criteria for good prompts

Good prompts must meet certain criteria to be effective. First of all, they must be clear and understandable to the user so that they know what is expected of them. In addition, prompts should be relevant to the context of the conversation and the user’s needs. It is also important that prompts use the right tone and style to promote a positive user experience. Finally, prompts should encourage the user to take action and continue the conversation. This can encourage interaction with the chatbot.

Advantages and disadvantages of working with chatbots

Below, we describe how to use chatbots more concretely in a list of the pros and cons of chatbots.


  1. 24/7 availability: Chatbots can answer customer queries at any time of the day or night, making the service continuously available.
  2. Efficiency: Chatbots can handle common queries quickly, allowing employees to focus on more complex tasks.
  3. Scalability: Chatbots can interact with multiple users simultaneously, making it easy to scale them up as the number of users increases.
  4. Data collection: By analysing interactions with users, chatbots can generate valuable insights that can be used to improve products, services and marketing strategies.


  1. Limited complexity: Chatbots may struggle to understand complex queries, sometimes failing to provide the support.
  2. Lack of empathy: Because chatbots are not real people, they often lack empathy and cannot always handle sensitive situations adequately.
  3. Technological limitations: Chatbots depend on technology and can make mistakes due to bugs, glitches or limitations in the algorithms used.
  4. Initial investment: Setting up and training a chatbot often requires a significant initial investment in time and resources.

TriFact365’s use of chatbots for marketing

TriFact365 does not currently use chatbots to provide support, but this is an option that is being investigated for the future. Chatbots are used for marketing activities. By using this technique, TriFact365 can generate parts of texts that can be used for social media or for publication on the website.

Getting started working with chatbots

  1. Research: Start by researching different chatbot platforms and decide which one best suits your needs and budget.
  2. Set objectives: Set clear objectives for using the chatbot, such as improving customer service or generating leads.
  3. Develop content and prompts: Create relevant content and write effective prompts that the chatbot will use to interact with users.
  4. Test and optimise: Test the chatbot thoroughly before putting it live and keep monitoring its performance to make any improvements.
  5. Implementation and promotion: Put the chatbot live on your website and other relevant channels, and promote it among your target audience to drive adoption.

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