What is AI and what can you do with it as an organisation?

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How did AI emerge?

AI, or artificial intelligence, is a fascinating and hotly debated topic. It is a new field that has enormous potential to change and automate work processes. However, for many, AI still remains a mystery. In this article, we take a closer look at what exactly AI is, how it has developed and its potential for the future.

What is AI?

AI refers to the simulation of human intelligence in computer systems. These systems can perform tasks that would normally require human intelligence, such as learning, reasoning, problem solving and even demonstrating creativity. AI consists of a wide range of techniques that work together to create increasingly intelligent systems. Here are some of the most important ones:

1. Machine learning (ML)

This is probably one of the most well-known and used techniques within AI. Machine learning allows computers to learn from data without being explicitly programmed. It uses algorithms that identify patterns and structures in data and can then make predictions and decisions based on those patterns. Examples of machine learning applications include recommendation systems, fraud detection and speech recognition.

2. Natural language processing (NLP)

This technique enables computers to understand and process human language in a natural way. NLP covers several subdisciplines, including speech recognition, language translation, sentiment analysis and text generation. Using NLP, computers can analyse texts, summarise and even have conversations with humans, such as chatbots.

3. Computer vision

This is the domain within AI that focuses on computers’ understanding and processing of visual information. Computer vision uses algorithms to detect, identify and interpret objects and patterns in images and videos. Applications of computer vision range from face recognition and image classification to autonomous vehicles and medical image analysis.

4. Reinforcement learning

This technique revolves around developing autonomous systems that learn by interacting with their environment. Instead of using pre-labelled data, reinforcement learning algorithms learn by trial and error. They also learn through feedback mechanisms, receiving rewards for desired behaviour and punishments for undesired behaviour. Reinforcement learning is often applied in fields such as robotics, gaming and in business process optimisation.

Besides these techniques, there are many others that play a role in the broad spectrum of AI, such as genetic algorithms, expert systems, and more. By combining and refining these techniques, AI systems can perform increasingly sophisticated tasks and solve a wider range of problems.

Origins of AI

The history of AI dates back to the 1950s, when scientists began experimenting with the idea of machines that can think like humans. The term”artificial intelligence” was first used in 1956 at a conference at Dartmouth College. In the decades that followed, different approaches to AI were developed, such as symbolic AI, expert systems and neural networks.

However, it was only in recent years that AI truly revolutionised, thanks to breakthroughs in machine learning and the availability of huge amounts of data. These developments have led to remarkable advances in areas such as speech recognition, image recognition and personalised recommendation systems.

The evolution of AI: From the past to the future

  • 1950s: Alan Turing develops the Turing test, a criterion for assessing the intelligence of a machine.
  • 1980s: Expert systems become popular, with systems using specialised knowledge to solve complex problems.
  • 1990s: IBM’s Deep Blue beats world chess champion Garry Kasparov, a milestone in the use of AI for complex decision-making.
  • Years ’10: Breakthroughs in machine learning lead to the rise of deep learning and neural networks, enabling AI systems to perform complex tasks such as image and speech recognition.
  • 20s and beyond: Expected developments include further improvements in generative AI, which allows systems to learn to generate new content, as well as breakthroughs towards general artificial intelligence, capable of performing a wide range of tasks on a human level.

General applications of AI

AI has numerous applications in different domains. Some examples include:

  1. Healthcare: AI is used for medical diagnosis, personalised treatments and health data management.
  2. Finance: AI is used to detect fraud, predict market trends and automate financial processes.
  3. Transport: AI is used in self-driving cars, route planning systems and traffic management.
  4. Customer service: AI chatbots are used to handle customer queries and provide personalised support.

Applications of AI for organisations

More specific applications are also possible. As an organisation, you can use AI for various processes, including:

  1. Data analysis: AI can analyse large amounts of data to identify trends and patterns.
  2. Automation: AI can automate repetitive tasks, saving time and resources.
  3. Predictive analytics: AI can be used to predict future trends and events based on historical data.
  4. Customer-centricity: AI can be used to offer personalised products and services based on individual needs and preferences.

Advantages and disadvantages of working with AI

While AI has the potential to influence many digital processes, there are also reasons why deploying AI is not appropriate. Therefore, we list a few pros and cons here.


  1. Improved efficiency and productivity.
  2. Better data-based decision-making.
  3. Increased innovation and competitive advantage.
  4. Improved customer service and user experience.


  1. Potential threat to jobs and labour market.
  2. Privacy and ethical concerns regarding data use.
  3. Risk of bias and discrimination in AI algorithms.
  4. High cost and complexity of implementation.

TriFact365 and AI

TriFact365 is an example of an organisation successfully using AI to automate financial processes. By using advanced machine learning algorithms, TriFact365 can automatically process, validate and book invoices, saving companies time and costs and improving the accuracy of their financial processes.

For its marketing activities, TriFact365 also regularly uses AI chatbots, such as those from ChatGPT.

What is AI? AI refers to the simulation of human intelligence in computer systems. These systems can perform tasks that normally require human intelligence, such as learning, reasoning, problem solving and even displaying creativity.

In the coming years, AI is expected to have an even greater impact on our daily lives, from changing the way we work and communicate to transforming entire industries. It is therefore vital to have a good understanding of what AI is and how it works so that you can take full advantage of the opportunities and challenges it brings.

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