What is ChatGPT and how does it work?

Man met een bril op en een koffiekop in zijn linkerhand kijkt op zijn telefoon in zijn rechterhand.

What is ChatGPT? ChatGPT is a pioneering innovation in artificial intelligence and has the potential to transform many aspects of digital communication. It has recently become a topic of conversation in technology circles and beyond, thanks to its stunning capabilities.

Within the spectrum of AI models, ChatGPT occupies a prominent place as one of the most advanced and widely used conversational AIs.

The brains behind ChatGPT

ChatGPT is the brainchild of OpenAI, a leading artificial intelligence research institute. OpenAI’s mission is to develop advanced AI technologies and make them accessible to the world.

What is ChatGPT’s role in the larger AI landscape

Within the spectrum of AI models, ChatGPT occupies a prominent place as one of the most advanced and widely used conversational AIs. It is characterised by its ability to understand and generate natural language in a way that feels almost human.

The underlying mechanism

ChatGPT works on the basis of a transformer architecture. That is a type of neural network architecture ideally suited for natural language processing. With its impressive scale and complexity, ChatGPT can perform a wide range of tasks, from text generation to translation and summarisation.

The versatile applications

Organisations around the world use ChatGPT for various purposes. From customer service to content creation and even medical advice. This allows companies to increase efficiency, improve customer engagement and discover new opportunities for growth and innovation.

The pros and cons

Of course, ChatGPT is more suitable for some applications than others. To give you a good idea of what you can or cannot use it for, we outline a few pros and cons below:


  1. Efficiency: ChatGPT can automate tasks and increase productivity by generating text quickly and accurately.
  2. 24/7 availability: Thanks to its digital nature, ChatGPT is always available for interaction, allowing organisations to better meet customer needs.
  3. Versatility: It can be applied in various fields, such as customer service, content creation, and even scientific research.
  4. Innovation stimulus: Organisations can discover new opportunities and stimulate innovation within their field of work.


  1. Bias and inaccuracy: Because ChatGPT is trained on large amounts of data, it may contain inherent bias and inaccuracies that can lead to erroneous or biased output.
  2. Lack of humanity: While ChatGPT is impressive in mimicking human conversation, it still lacks the depth of human emotion and empathy.
  3. Privacy concerns: Using ChatGPT often requires sharing sensitive information, which can raise privacy concerns, especially in industries where data security is crucial.
  4. Cost and dependency: Implementation and maintenance can be costly, and organisations can become dependent on the technology, posing risks in case of failure or errors.

TriFact365’s innovative use of ChatGPT

TriFact365 has embraced ChatGPT as a powerful tool for, in particular, its marketing activities. By deploying ChatGPT, TriFact365 can quickly and efficiently generate texts for various marketing purposes. This includes producing short descriptions, supplementing content and even generating ideas for new campaigns. Despite this automation, TriFact365 stays true to quality by maintaining a final editing process to check and improve the generated content.

Practical use of ChatGPT

If you have an answer to the question: “What is ChatGPT” and are sufficiently convinced of the added value, you can take the next steps. To use ChatGPT, simply create an account on a platform that supports it, such as OpenAI’s website. After creating an account, you can log in and access the various features. Some platforms offer a free version with limited functionality, while others have a premium model with more advanced features for a fee. It is important to read and understand the terms and conditions of your chosen platform before getting started.

Latest articles

View all posts